High trust enables creative risk. Only when we trust each other can we risk the quantum leap into the next generation of activity. Regardless of service or products, to move beyond the status quo takes a special talent—and that talent is best tapped into through partnerships. Some of the best breakthough examples come from the American effort to conquer space. The partnerships developed between NASA and private industry are too numerous to list— but they have yielded a lot more than the beverage Tang. From microwave ovens to insulated clothing, our lives have changed dramatically thanks to these partnerships. The creative risk taking was there. And those who formed partnerships with NASA stood to benefit like no other.

The business models became riskier as the competition in the sector increased, M&A activities picked up considerably and some utility companies got involved in the risky energy trading business. Formerly low risk and stable cash flows generating businesses turned into higher risk (e.g. energy trading) and more volatile cash flow businesses.

Fuel costs represent a big cost block for electric utilities hence their profitability depends to a large extent on raw material costs. Electric utility companies can diversify across the business segments generation, transmission, distribution and trading. The customer base is divided as industrial, commercial and residential.

Industry trends have to be monitored and projections about future trends have to be made because they will influence the profitability of an industry. Some major industry characteristics are:

• Pricing and cost structures (evolution over time)
• Domestic and international competition
• Technological change (pace and adaptability)
• Asset values
• Upcoming financing needs
• Potential liabilities
• Political and regulatory environment
• Government support
• Current state of regulation/deregulation.

Consumer staples is a noncyclical sector and hence the profit peak relative to the market is reached towards the end of a recession. Profits are not robust but consumers cut spending on large discretionary purchases while the demand, for example, for food and beverages remains relatively stable across the whole economic cycle.

Group sectors according to their change in profits during recession and recovery. The profits of cyclical sectors will fall in recessions and rise during a recovery. On the other side, the profit cycle of defensive companies is countercyclical. Profits will rise in recessions and they will tend to fall in recoveries. Some industries experience structural gains which means that their profits rise during recession and recovery. Other industries suffer from structural losses which means that they realize falling profits in recession and in recovery as well. Those are industries which reached a declining stage in their industry life cycles.

This is a basis for a sector rotation strategy but the profit cycle is not the only selection criterion. Banks show a profit rebound in the early phase of a recovery because the countercyclical Fed policy that is often observed in this economic environment results in low interest rates. A steep yield curve helps banks to increase their interest margins.

Automobile manufacturers usually realize a profit rebound at the early stages of an economic rebound because consumer confidence improves and induces a higher demand for discretionary products. In this phase favorable financing is also available and especially car manufacturers can substantially increase their sales through financing initiatives like zero-percent financing and large discounts for new car sales. Cyclical industries like automobiles have a high operating leverage which means that they will benefit at the early stages of economic recovery because they experience a rise in sales. Also industries with high financial leverage benefit from rising sales volume. Fixed financial costs like interest expenses determine financial leverage.

The business cycle sets the parameters for the sector rotation strategy. Sectors with a high cyclical component will outperform at the early stages of an economic expansion while noncyclical sectors will tend to underperform during an expansion phase relative to the market. The cyclicality of a sector allows predictions about the development of earnings across business cycles. For example, the business of IT hardware companies depends on the capital expenditure (CAPEX) plans of other companies. In an economic slowdown when CAPEX is scaled back or postponed, IT hardware companies run a higher risk of being downgraded due to a deterioration of their credit protection measures. The most recent examples are the telecommunications equipment companies Alcatel and Ericsson. Both suffered from the lack of demand by telecommunications companies in 2002.