Organizations have an ongoing mandate to achieve continuous improvement as well as to reshape strategies and processes as missions and values change. All living entities redefine themselves daily by what they do and the environment in which they live. Full partnership is not the end of the cycle, but it does represent the ideal culture for organizations. You must dedicate yourself to making your partnerships as full as they can be every day. If you are accountable for your actions—and are intelligent enough to work with others in partnership—you will achieve your brightest future! You will succeed.

Mutual benefits = more for everyone. Again, the theory of abundance becomes reality in this dynamic. The more people benefit from an activity, the more they are willing to engage in it and the more it brings them. It is through partnerships that mutual benefits can be realized, generating wealth for everyone involve.

High trust enables creative risk. Only when we trust each other can we risk the quantum leap into the next generation of activity. Regardless of service or products, to move beyond the status quo takes a special talent—and that talent is best tapped into through partnerships. Some of the best breakthough examples come from the American effort to conquer space. The partnerships developed between NASA and private industry are too numerous to list— but they have yielded a lot more than the beverage Tang. From microwave ovens to insulated clothing, our lives have changed dramatically thanks to these partnerships. The creative risk taking was there. And those who formed partnerships with NASA stood to benefit like no other.

The business models became riskier as the competition in the sector increased, M&A activities picked up considerably and some utility companies got involved in the risky energy trading business. Formerly low risk and stable cash flows generating businesses turned into higher risk (e.g. energy trading) and more volatile cash flow businesses.

Fuel costs represent a big cost block for electric utilities hence their profitability depends to a large extent on raw material costs. Electric utility companies can diversify across the business segments generation, transmission, distribution and trading. The customer base is divided as industrial, commercial and residential.

• Long-term changes of growth patterns
• Changes in the customer base (demographics)
• Changes in production costs
• Product innovation
• Changes to production processes
• Structural changes of supplementary industries
• Changes of government policy
• Exits and new competitors.

Industry trends have to be monitored and projections about future trends have to be made because they will influence the profitability of an industry. Some major industry characteristics are:

• Pricing and cost structures (evolution over time)
• Domestic and international competition
• Technological change (pace and adaptability)
• Asset values
• Upcoming financing needs
• Potential liabilities
• Political and regulatory environment
• Government support
• Current state of regulation/deregulation.

Consumer staples is a noncyclical sector and hence the profit peak relative to the market is reached towards the end of a recession. Profits are not robust but consumers cut spending on large discretionary purchases while the demand, for example, for food and beverages remains relatively stable across the whole economic cycle.

Group sectors according to their change in profits during recession and recovery. The profits of cyclical sectors will fall in recessions and rise during a recovery. On the other side, the profit cycle of defensive companies is countercyclical. Profits will rise in recessions and they will tend to fall in recoveries. Some industries experience structural gains which means that their profits rise during recession and recovery. Other industries suffer from structural losses which means that they realize falling profits in recession and in recovery as well. Those are industries which reached a declining stage in their industry life cycles.